My Favorite Super Bowl Commercial 2017

I admit I didn’t pay much attention to the ads during last night’s nail-biting Super Bowl, but this one caught my eye. A rowdy gang of bikers are partying hardy, when one comes in and tells his brothers they’re “Blocked in!”. The gang goes outside ready for action, when they see a shiny new Mercedes AMG GT Roadster. Who’s driving? None other than Mr. Easy Rider himself, Peter Fonda! The ad was directed by the Coen Brothers, and as we say in New England, it’s “wicked funny”! Enjoy!

Roger Corman’s Electric Kool-Aid Tangerine Dream: THE TRIP (AIP 1967)

“You are about to be involved in a most unusual motion picture experience. It deals fictionally with the hallucinogenic drug LSD. Today, the extensive use in black market production of this and other so-called ‘mind bending’ chemicals are of great concern to medical and civil authorities…. This picture represents a shocking commentary on a prevalent trend of our time and one that must be of great concern to us all.” – Disclaimer at the beginning of 1967’s THE TRIP

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“Tune in, turn on, drop out”, exhorted 60’s acid guru Timothy Leary. The hippie generation’s fascination with having a psychedelic experience was a craze ripe for exploitation picking, and leave it to Roger Corman to create the first drug movie, THE TRIP. Released during the peak of the Summer of Love, THE TRIP was a box office success. Most critics of the era had no clue what to make of it, but the youth of suburban America flocked to their theaters and drive-ins in droves to find out what all the LSD hubbub was about.

Corman also wanted to know, so he and some friends dropped acid one balmy night and headed to Big Sur to trip. Having had a good experience, Corman sought to translate it into film (and make a buck in the process, no doubt). He solicited his pal Jack Nicholson , who’d experimented with LSD himself, to concoct a screenplay depicting what it was like to do acid. Nicholson came up with an acceptable script, and Roger went to work translating it for the big screen.

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It begins as TV commercial director Peter Fonda, in the midst of a divorce from wife Susan Strasberg , decides he want to try acid to “find out something about myself”. Pal Bruce Dern brings him to drug dealer Dennis Hopper’s pad, they cop and return to Fonda’s place, where he takes a 250 microgram dose, Dern staying straight to act as his guide.

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Dern advises Fonda to “turn off your mind, relax, and just float down the stream” (paraphrasing The Beatles), and soon he’s off on a journey to the center of his mind. THE TRIP then turns into a visual and aural assault on the senses filled with kaleidoscopic imagery, stunning light-show effects, and hallucinogenic nightmare sequences as Fonda gets deeper and deeper into his trip. The plotless structure now becomes pure film, with quotes from Fellini, Bergman, and Corman’s own Poe films. The “Psychedelic Special Effects” credited to Charlatan Productions, bold cinematography by Arch Dalzell (in ‘Psychedelic Color’), rapid-fire editing by Ronald Sinclair, and Corman’s knowing way behind the camera, combine to dazzle the viewer and, if it doesn’t quite truly capture what it’s like to trip, comes pretty damn close.

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The music soundtrack is provided by The Electric Flag, a 60’s San Francisco-via-Chicago band featuring Mike Bloomfield, Buddy Miles, Barry Goldberg, and Nick Gravenites. Their trippy raga-rock sound serves as the perfect backdrop for Corman’s visual feast. They are not the group shown at the club, though; that’s Gram Parson’s International Submarine Band, whose music Corman didn’t feel was  “far-out” enough. Corman regulars Dick Miller (as a bartender), Barboura Morris (hilarious as a woman Fonda meets at a laundromat), Salli Sachse, Luana Anders, and Beach Dickerson all appear, as do (briefly) Angelo Rossitto , Michael Blodgett (BEYOND THE VALLEY OF THE DOLLS ), and Tom Signorelli. Look fast for Peter Bogdanovich, Brandon DeWilde, and rock scenemaker Rodney Bingenheimer.

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Fifty years later, THE TRIP remains a film lover’s delight, something that has to be seen to be truly appreciated. AIP honchos Sam Arkoff and James Nicholson tacked on that opening disclaimer, as well as superimposing a “cracked glass” effect over Fonda’s face in the film’s final shot, implying he’d been permanently damaged by the experience. This pissed Corman off, and after they later butchered his 1969 satire GAS-S-S-S!, he struck out on his own and formed New World Pictures, where he and others could enjoy artistic freedom (on a low-budget, of course). Whether you’ve ever tripped or not, this film is worth seeing for its technical mastery and daring concept. Also, it’s downright groovy, man!