Bawdy Mae West had scandalized Broadway with her risque humor, and struggling Paramount Pictures snapped her to a movie deal. Her first was a supporting part in 1932’s NIGHT AFTER NIGHT, where she was allowed to rewrite her own dialog, and stole the show by purring sexually charged lines like “Goodness had nothing to do with it, dearie”. Mae’s presence helped refill Paramount’s coffers, and raised the hackles of censorship boards across America. It wasn’t long until the Production Code became strictly enforced, thanks in large part to Mae, but before then, she was given the spotlight in 1933’s SHE DONE HIM WRONG, based somewhat on her stage success DIAMOND LIL.
Like the play, SHE DONE HIM WRONG is set in The Bowery during the 1890’s, but here Diamond Lil is called Lady Lou, because the censors wanted to whitewash all vestiges of the ribald play. Diamond Lil or Lady Lou, Mae is still Mae, and no one could deliver sexual innuendo like her! Lou is, according to her, “One of the finest women ever walked the streets”, a saloon singer who attracts men like a magnet. Owner Gus Jordan keeps her adorned in diamonds, Russian gigolo Serge Stanieff is infatuated, even prim Salvation Army reformer Captain Cummings has a crush on her. When Lou visits her ex-lover Chick Clark in stir, he’s driven so mad with jealousy he escapes to make sure Lou’s being true (fat chance!).
The plot revolves around some shady white slavery business involving Gus, Serge, and Russian Rita, but that takes a backseat to Mae and her ribald double entendres. This is the film where she coos to a young Cary Grant (playing the reformer!), “Why’ncha come up sometime and see me”. Cary asks if she’s ever met a man that could make her happy, to which Mae replies, “Sure, lots of times”. Or this little gem: “When women go wrong, men go right after them”. She also gets to sing three hot numbers, “I Wonder Where My Easy Rider’s Gone”, “A Guy What Takes His Time”, and “Frankie & Johnny”.
Mae always claimed to have ‘discovered’ Cary Grant, but he’d already made seven films by this point, including the Pre-Code classic BLONDE VENUS with Marlene Dietrich. Grant was 29 at the time, while Mae was approaching 40, but a little thing like age never stopped Mae West, and the sexual heat between them is believable. Gruff Noah Beery Sr. plays saloon owner Gus, oily Gilbert Roland is the oily Serge, and Owen Moore the jealousy-driven Chick. Other cast members include Rafaela Ottiano as Russian Rita (reprising her stage role), Dewey Robinson as Lou’s loyal bodyguard Spider, and the delightful Louise Beavers as Lou’s maid Pearl. Familiar Faces abound in lesser parts: Arthur Housman , Rochelle Hudson , Tom Kennedy , Fuzzy Knight , David Landau, among others.
Though the prudes were outraged at Mae’s onscreen behavior, SHE DONE HIM WRONG packed ’em in around the country, and was nominated for a Best Picture Oscar that year (the shortest movie ever nominated, clocking in at 66 minutes). The Production Code clampdown a year later watered Mae’s earthy persona down considerably, but even watered down Mae West was better than none at all. She still found ways to sneak some in (as in this from MY LITTLE CHICKADEE: “I was in a tight spot, but I managed to wiggle out of it”), but Mae’s shocking one-liners mostly found themselves on the cutting room floor. Mae West never gave in or gave up though, and continued to be her raunchy self for years to come. She was Hollywood’s first Liberated Woman, and SHE DONE HIM WRONG represents the immortal Mae West at her lustful best!